Extra Sense

The extra sense is indeed a mystical presence. Not all are in possession of this sense. Its application (or lack thereof) can make or break a project. Just try to undertake any project without a liberal dose of common sense. Yes, common sense is the mystical extra sense.

We take great pride in being firmly grounded. All projects are full of pitfalls and potential dangers. Common sense is the mortal enemy of bad products. There is very little that common sense cannot resolve or overcome. Issues such as budget limitations, scheduling conflicts and script revisions are not easily dealt with, however they are far from insurmountable.

We have a gift for clarity and organization that allows us to see our way clear (and your way as well) to a successful production. Commonsense should be applied to the planning and preproduciton phases, writing and design. It should be generously applied to the creative process.

In actuality there is nothing mystical about commonsense. The mystifiying part pertains to why it is not used in development more than it currently appears to be…. Commonsense is your friend. It should be embraced and treated as such.