Sense of Scale

At first glance this would appear to be the "money" sense. The size, scope and scale of a project are influenced, if not outright controlled by the budget. However, it is at this point we begin to see the pattern of the senses. The scale of the project must fit the subject matter as well as the budget. Beware of overproducing and overdoing it. The mantra has become simple and clear, scale the project - all of it - to the size it needs to be.

Very few bank teller training applications require a climatic car chase. How often does the script of "Welcome to the Company" call for a T-Rex attack? Does "The Copy Machine & You" really need to end in a western style showdown?

If you are blessed with the luxury of a healthy budget, we promise to spend it wisely and maximize the investment of time and money. If you are festooned with a modest budget, remember that all you really need is a purpose and a good production company to make it all work out just fine.