Sense of Style

This sense is one of the more dangerous and should always be applied carefully. We develop projects with a sense of style that conveys the subject matter in the most appropriate way possible, from old time sentimentality to modern day corporate power.

Style is subjective, so the best application of this sense is to allow the style of your project to clearly state exactly what it is you are trying to say and leave little to interpretation. Corporate presentations are rarely expected to be Speilberg-ian enough to warrant the application of Style with a capital "S" . Make it look like it needs to in order to get the job done.