There are two basic writing styles for writing interactive multimedia:Original Scripting and Interpretative Writing.

Original scripting begins at square one, when you want to communicate ideas or thoughts that are not in any readily usable form (i.e. articles, corporate literature, books, etc.). We will discuss the topic with you, research it as necessary and collaborate on script development. This type of writing occurs when you have an idea, know what you want to say - but not much else.

Interpretive Scripting occurs when the subject matter has been developed in other forms of media. Print materials, videotapes or archived data are the best examples. The existing material is evaluated and re-written with interactivity in mind. The writing of the content is structured to play to the inherent strengths of the material. You can simply not put a book or video on the Web and expect it to perform just fine. There is an art to taking existing media and delivering it as new in an interactive format. Original content does not need to be discarded or rewritten in its entirety, it needs to be honestly appraised, updated and revised accordingly. The key to success here is to not change the focus or point of the original content. We can make it interactive and apply multimedia elements without compromising or losing your original message.